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The Rose Company

Sustainable beauty

Co-founder — brand, packaging, photography, web

The Rose Company — paper-tube product lineup styled with dried botanicals

Role

Co-founder of a sustainable beauty brand

Scope of work

Brand development, art direction, packaging design, website design, social media, photography

Problem

The personal-care and beauty industry produces more than 120 billion units of packaging every year globally — most of which cannot be recycled.

Solution

We started The Rose Company to reduce the plastic and hazardous waste created by everyday beauty essentials. Our custom paper tubes are made from FSC-certified paper and printed with biodegradable soy inks so when the product is finished, the packaging can be recycled or composted at any municipal facility. The goal: functional products with sustainable packaging that customers are proud to display on their shelves.

Rose Company product styling
Rose Company product motion loop
Rose Company packaging detail
Rose Company packaging detail

Result

Founded in 2020, The Rose Company products are now in 30+ independent retailers across North America. So far we’ve diverted 10,000+ small plastic tubes from the landfill.

This project is dedicated to our late mother, Rose, an advocate for organic, natural products in the home.

Rose Company logo lockup
Rose Company lifestyle photographyRose Company website screen
Rose Company packaging family
Rose Company photographyRose Company photography