Danica Studio
Brand identity, digital design
Brand evolution from B2B to consumer-facing across digital channels
Client
Danica Brands
Industry
Houseware, giftware, home furnishing
Category
Branding, art direction, digital, print
What I did
Through my time at Danica I evolved the Danica Studio brand from B2B (a print catalog) to a consumer-facing brand across multiple digital channels — a brand refresh, social-media templates, a new B2C website, and product videos.
Result
Working collaboratively with the design team, we brought a modern aesthetic to the brand that captured its sophisticated yet playful personality. The logo was kept minimalistic to let the surface designs on the products shine, and we brought the products to life through GIFs and how-to videos. The brand refresh grew the Instagram following by 500%.
